Law Firm +487% Organic Traffic
How a Miami personal injury law firm achieved 487% organic traffic growth, 312 qualified leads, and consistent Google AI Overview appearances in 9 months.
The Challenge
A mid-size Miami personal injury firm ranked on page two for most of their target terms and generated fewer than 15 qualified organic leads per month. Their website was a five-page brochure with generic practice area descriptions, no attorney-specific content, no schema markup, and a mobile load time of 7.4 seconds. Competitors with stronger content architecture and local authority were capturing the highest-value PI searches - 'truck accident attorney LA,' 'Uber accident lawyer Miami,' 'wrongful death attorney near me.'
Strategy
Implementation
Resolved 7.4s LCP through image optimization and server configuration. Fixed 43 broken internal links. Implemented canonical tags across all pages.
Results
A complete technical rebuild, content expansion from 5 to 42 pages, and systematic local authority building transformed a page-two law firm into a consistent first-page competitor for high-value South Florida personal injury terms. The FAQPage schema investment produced AI Overview appearances for 7 practice area queries - generating visibility above the organic pack where competitors are not optimized.